Sponsorship

Investing in the 4 Tha Culture Holiday Classic is a unique opportunity to align your brand with the energy, excellence, and cultural impact of women’s college basketball.

This high-profile event attracts passionate fans, top-tier athletes, and extensive media coverage, providing valuable exposure and engagement. By supporting this showcase, your company demonstrates a commitment to diversity, empowerment, and the growth of women’s sports — while gaining direct access to a vibrant and influential audience.